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Fashion flood of young designers in Arctic

16.05.2015 – 17.05.2015

“NaMODnenie-2015” (“Fashion flood-2015) festival of young designers was completed in Murmansk on May, 17.


On 16th and 17th of May at the Murmansk Regional Art Museum was hosted the 16th open festival of young artists-modellers and fashion designers “NaMODnenie-2015”, which is also a regional stage of the international competition “Exercise” of the North-West of Russia.



The event was attended by the governor of the Murmansk region Marina Kovtun, who not only talked with the participants of the festival, but also suggested an idea for the next season — to create fashionable images under the slogan “Made in the Arctic.”


Traditionally, the organizers of “NaMODnenie” festival were the Committee on Culture and the Arts of the Murmansk region, Murmansk Regional Art Museum, and the Murmansk regional department of the “Union of Artists of Russia” public organization.




Chairman of the Committee on Culture and Arts of Murmansk Oblast Sergey Yershov stressed at the opening ceremony that “NaMODnenie” competition has become a real “cultural and entrepreneurial brand of Arctic.”


This year, jury of the event included: director of the Murmansk Regional Art Museum Olga Evtyukova, designer Nikita Dukhno, textile artist Elena Kocherbitova, artist-modeller and designer Tatyana Kalaeva, designer of studio “ANNA PO”, a winner of the Grand Prix “NaMODnenie-2013” Anna Popikova, head of image-studio “Elegy” Valentina Sidorova, and artist of arts and crafts Marina Taran. The Expert Council was headed by project manager of “Russian Fashion” and “Exercise” Vera Tugova.


Two competitions took place within the festival: “ART-couture” and “Otkrovenie” (“Revelation”). Wide scope of creativity let a great number of young designers present their works which definitively had a positive impact on the diversity of festival collections.


The work of the creative team of the Murmansk Technological College of service “Khrupkaya Stal” (“Fragile Steel”) (Maria Trivashkevich, Anastasia Kuimova, and Yuliya Krisyuk) was recognized the best collection of “ART-couture” fashion show. The girls have created a collection of contemporary youth clothes, built on a combination of bright contrasting colours and sharp graphical silhouettes.




Grand Prix of “Revelation” was awarded to a studio-theatre of fashion “Ocharovanie” (“Charm”) from Murmansk for a collection for teens “project “Fashionable children”. The authors have successfully combined comfortable fit and expressive design, creating apparel unmistakeably attractive for any teenager.



In addition, seven collections of “NaMODnenie” festival will participate in the 37th International Competition “Exercise”, which will be held on September 22 in Moscow within the framework of the 45th Federal Fair ‘Textilegprom”.


Participants of the international competition will be the following collections of best young designers:


The “Project “Fashionable children” (studio “Ocharovanie” (“Charm”), Murmansk),



“Khrupkaya Stal” (“Fragile Steel”) (Maria Trivashkevich, Anastasia Kuimova, Yuliya Krisyuk, Murmansk),



“Vostochny Vkus v Kholodnom Severe” (“Eastern flavour in a cold north”) (Odinahon Usmanova, Victoria Mironchuk, Murmansk),



“Letayshaya Susie” (“Flying Susie”) (Maria Osipova, Maria Kondrat, Murmansk),



“Teplaya Vesna” (“Warm Spring”) (Anastasia Efremova, Apatity),



“Severnye pryanosty” (“Northern Spices”) (Vera Averyanova, Petrozavodsk),



“Paisley” (Alexandra Galantseva, Elizaveta Osetrova, Xenia Butyrskaya, Snezhnogorsk).



In the second competition day there were held a gala screening of the winners, as well as a fashion show of a partner of the festival: famous Russian designer Alexandra Gapanovich.

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